Glossaries

The Advocacy Progress Planner: an online "logic model" for planning your advocacy effort

The Advocacy Progress Planner was designed to give you and your team an at-a-glance look at the ingredients of advocacy efforts. It can guide you to clarify the elements of your own campaign: goals and impacts; audience; what you bring to your campaign; the activities and tactics you're planning for; and benchmarks along the way to your goals. As you click on your choices in each area, you will see your campaign strategy come into focus. And you’ll get some clues about how to gauge your progress and make improvements.

As you and your colleagues ask and answer these tough questions, you can improve your model - and your advocacy. When you're ready, you can print out a PDF of the customized logic model with your notes, or click a link to get an individual URL you and your team can use to revisit the logic model. Visit the Advocacy Progress Planner now at planning.continuousprogress.org.